To present the possibilities of hand lettering in a broader aspect and to convince skeptics who claim that lettering is an echo of a bygone era, that it can function as one of the main elements of visual identification, while adding its own uniqueness to the brand's appearance.

I have created a compelling and cohesive visual identity that captured the gritty, street-inspired essence of Tuff Knox FC brand, ultimately aiming to attract a diverse and passionate community of boxing enthusiasts. The hand-created logo and its shortened version complement each other, creating a coherent, functional whole that is suitable for any type and size of surface.